Qantas today announced a collaboration with wildlife conservationist Robert Irwin, marking the occasion with a campaign image featuring an entire cabin full of the man himself. The campaign also features Robert and a Qantas cabin crew explaining to the world that “nah yeah” means yes and “yeah nah” means no, and discovering another Qantas cabin crew has had his artwork tattooed on their arm for years.
Filmed at Australia Zoo’s The Crocodile Hunter Lodge and onboard a Qantas aircraft, the campaign runs across North America, the United Kingdom and Asia from 16 September 2026. As part of the airline’s hero “Australia in the Sky” campaign, Irwin appears onboard a Qantas aircraft before drifting off to sleep and dreaming of being back at Australia Zoo, bringing to life the idea that for Qantas customers, Australia begins the moment they step onboard.
Central to the collaboration is Robert Irwin encouraging visitation to Australia with Qantas Explorer fares, including a joint campaign with Tourism Australia in several markets. The program gives customers who book an international Qantas flight to Australia access to discounted Economy and Business fares across more than 45 domestic destinations, booked in the same itinerary as their international flight.
