With Google and OpenAI demonstrating the benefits of their investment in creating potent AI models, Apple is falling behind in the AI race. The business is still attempting to establish itself in this field, and according to a well-known Apple executive, the corporation needs to regain its footing and demonstrate to the world that it is not finished.
John Sculley is a well-known figure in the Apple industry, particularly because of his conflicts with Steve Jobs, the company’s former CEO, who brought Sculley on board before firing him.
Speaking at a recent event, Sculley asserted that OpenAI, which he describes as Apple’s “first real competitor” in decades, poses a greater danger to the company than neither Google nor Meta.
In the AI era, it’s time to abandon apps.
Sculley added that OpenAI, closely followed by Google, is at the forefront of artificial intelligence, a field in which Apple failed. He even made the argument that in the new AI era, tech businesses should concentrate on AI agents rather than just apps.
Sculley has been outspoken about his old employer, and this most recent comment reflects the opinions of all. He believes that when Tim Cook goes, Apple will need a new CEO who can actively navigate the AI era because the company is far behind in the AI race. He went so far as to say that in order to grow its business in the future, Apple will need to invest in the era of agentic AI and abandon apps.
Although Apple appears to be investing in AI, its strategy seems a year or two behind schedule. All of that may have been caused by internal concerns about the technology, and according to Sculley, Apple is currently lagging behind one of its main competitors as a result of this lack of vision.
After several delays, the debut of Siri AI is now anticipated to occur with one of the iOS 26 updates in the upcoming year. With Gemini for Home and Alexa+ in the mix, AI is also necessary for the smart home market to succeed. Tim Cook faces a difficult task that could determine the course and future prosperity of this tech behemoth.
