Jayasom, the global purveyor of wellness wisdom, has officially opened its highly anticipated flagship property, Jayasom Wellness Resort, AMAALA, on Saudi Arabia’s Red Sea coast. The luxury integrative wellness sanctuary is committed to supporting guests to live well and age well through deeply personalised programmes. True to the meaning of its name – derived from ‘Jay’, meaning heart, and ‘Asom’, meaning place – Jayasom embodies “a place for the heart,” a sanctuary created to help guests feel deeply connected to themselves, their surroundings, and the pristine environment of Triple Bay. The opening supports the ambitions of Saudi Vision 2030, contributing to the Kingdom’s focus on preventative health and long-term wellbeing.
At its core, Jayasom approaches wellbeing as a lifelong practice, shaped around each guest’s individual needs. Whether seeking to manage stress and burnout, restore energy, support healthy weight management or improve physical wellbeing, guests can access more than 200 therapies and treatments across six pillars: Traditional and Holistic Health, Physio Relief and Recovery, Strength & Mobility, Spa & Hydrotherapy, Aesthetic & Clinical, and Nutrition & Vitality.
Bringing together evidence-based practices with global wellness wisdom and local Saudi and Middle Eastern heritage, experiences range from sound therapy and Traditional Arab and Eastern practices to Watsu flotation, healing mineral pools and ICAROS immersive movement. Each can be tailored to personal goals, from rest and recovery to renewed energy, movement and greater balance, helping guests build healthy habits beyond their stay.
The offering is divided across two distinct yet complementary experiences: Jayana, a dedicated adult wellness retreat, and Jayela, designed for families with dedicated age-appropriate spaces for infants, children and teenagers, supporting individual development, while shared experiences encourage families to explore wellbeing together. Across both, Jayasom’s approach brings together nutrition, fitness, physiotherapy, relaxation, beauty, mindfulness and energy to support different needs and stages of life.
At the heart of this journey, Jayasom introduces Essence of Jayasom, its signature programme available from opening. Guided by a dedicated Wellness Advisor, the experience is shaped around each guest’s physical and emotional goals. A wider collection of programmes will follow, responding to different life stages, priorities and personal goals:
Essence of Jayasom (available now): Tailored to the guest’s individual physical and emotional goals
As a Family: Tailored for multi-generational wellbeing
As a Pair: Focused on connection and shared wellbeing
As a Woman: Supporting hormonal health, vitality and overall wellbeing
As a Leader: Designed for high-performance lifestyles, restoring balance, resilience and mental clarity
As a Feather: Dedicated to detoxification and lightness
As a Flow: Focused on movement and physical vitality
With a choice of programme and length of stay, no two guest journeys are the same.
A cornerstone of the Jayasom philosophy is conscious cuisine, where nutrition is designed to nourish and support wellbeing. Wellness Advisors collaborate with the kitchen to tailor meals to individual goals, showcasing healthy, plant-based food alongside a fermentation, pickling and beverage programme. The Farm Belt supplies fresh seasonal produce directly to the kitchens, while experiences at the Nakeha cooking studio, including Pickling & Fermentation classes, give guests practical knowledge they can take beyond their stay.
Karen Campbell, CEO of Jayasom, said: “Jayasom was born from a belief that wellness is a practice – grounded in presence, learning and the quiet courage to be still”. “At AMAALA, we provide the space and support to restore balance, breathe deeply and reconnect with wisdom – ancient and modern, personal and shared. Our commitment is to deliver wellness with integrity and compassion, empowering guests to carry forward habits that enrich their lives long after they return home”.
Designed in dialogue with the surrounding landscape, the resort weaves Saudi and Middle Eastern heritage, local craftsmanship and considered storytelling throughout the guest experience. Its nature-inspired architecture creates an intentional environment designed to support mental and physical wellbeing, while the surrounding Red Sea landscape forms an integral part of the restorative experience.
Across every experience, Jayasom gently motivates guests to discover their own wellness wisdom. Through personalised guidance, shared knowledge and meaningful connection, the resort supports lasting change that extends far beyond each stay. Here, wellness is not a pause from life; it is a pathway back to it.
Bookings are now open via www.jayasom.com.
