Azerai Ke Ga Bay and Azerai La Residence, Hue have earned places among Asia’s elite for service excellence, ranking No. 9 and No. 10 respectively in the “Top 10 Hotels for Service” category in Smart Travel Asia’s Best in Travel Poll 2026.
The results, drawn from votes by international frequent travelers, appear in the September edition of the 23-year-old online magazine, long regarded as an important bellwether of travel trends across the region. Among the other top winners in the category were Raffles Sentosa Singapore, Mandarin Oriental Bangkok and The Peninsula Hong Kong.
Both Azerai hotels are celebrated for delivering the attentive, personalized service that defines the boutique collection founded by legendary hotelier Adrian Zecha. Guests experience warm Vietnamese hospitality through discreet service, anticipatory care and thoughtful touches that create meaningful stays – whether in the peaceful coastal setting of Ke Ga Bay or amid the cultural heritage of the former imperial capital.
Azerai Ke Ga Bay, an all-suites-and-villas resort, is located a comfortable 2.5-hour drive from Ho Chi Minh City on a new highway. It sits on 4.5 hectares of lush gardens, framed to the east by Hon Ba Island with its historic lighthouse and to the west by soaring sand dunes.
Azerai La Residence, Hue is centered around a 1930 colonial mansion originally built for the French Resident Superieur. Its distinctive streamline moderne art deco architecture features long horizontal lines and nautical details.
“This ranking is a direct reflection of our team’s genuine care and commitment to every guest,” said Julian Moore, General Manager of Azerai Ke Ga Bay. “At Azerai Ke Ga Bay we strive to offer gentle luxury and personalized service that feels both effortless and heartfelt, allowing visitors to truly connect with the beauty and tranquility of our coastal home.”
“We are deeply honored by this recognition from Smart Travel Asia readers,” added Minh Phan Trong, General Manager of Azerai La Residence, Hue. “Exceptional service is at the heart of everything we do. Our team’s passion for sharing Hue’s rich heritage through warm, attentive hospitality continues to define the guest experience at our historic property.”
This latest recognition follows earlier honors this year from Travel + Leisure, in which both Azerai properties were named among Vietnam’s finest upcountry hotels (Azerai Ke Ga Bay at No. 5 and Azerai La Residence, Hue at No. 6), with Minh also recognized as one of Vietnam’s top General Managers.
Azerai Ke Ga Bay has also been selected as a finalist nominee in the “Best Beach Resort of the Year” in the Gourmet VIetnam Awards 2026.
The Azerai brand is known for simple elegance, refined design and discreet, attentive service in places of unique beauty and cultural interest.
For more information or to make a booking at Azerai Ke Ga Bay, call +84 (0) 252 3682 222, email [email protected] or visit azerai.com/azerai-ke-ga-bay/. For Azerai La Residence, Hue, call +84 (0) 234 3837 475, email [email protected] or visit azerai.com/azerai-la-residence-hue/.
