The Mauritius Tourism Promotion Authority (MTPA) used World Travel Market 2026 (3-5 November 2026) to strengthen trade partnerships, set targets for the UK market for the upcoming tourism seasons and introduces: “One Island. A Whole World.”
The MTPA also shared what’s new on the island highlighting the ‘Beyond The Beach’ strategy for its international markets.
The MTPA returned to WTM with an impactful stand shared by 30 key partners, including national airline Air Mauritius, leading hotels, destination management companies (DMCs) and tourism associations. Across the three days, stand sharers hosted meetings with trade and media partners to discuss key priorities for the destination and set the focus for the travel and tourism sector.
The Minister of Tourism, Hon. Richard Duval, led the delegation alongside Dinesh Burrenchobay, Chairman of the MTPA, and Benoit Harter, Director. The delegation held meetings with key UK tour operators, airlines and global international media. The Minister also attended the UNWTO Ministers’ Summit, where more than 50 tourism ministers from across the globe were invited to debate the theme “Reimagining Tourism Investment Models: Building Next-Generation Incentives”.
The MTPA’s meetings with UK tour operators focused on converting momentum into bookings despite current geo-politic issues. Together they gathered market insights, set targets for the upcoming seasons and agreed joint marketing actions to keep Mauritius front of mind for British travellers. Luxury remains a major focus for the UK trade, and discussions centred on the island’s growing villa offering, refreshed five-star portfolio and ultra-personalised experiences.
Dinesh Burrenchobay, Chairman of the MTPA, said : “ Over the past three days, we have had back to back meetings and and sat down with the UK’s leading tour operators, airlines and international media to share what’s new across the island and agree how we can work together to drive bookings for the seasons ahead and ensure that Destination Mauritius remains at the top of the mind of the British traveller. The UK remains one of our most valued markets, and later this year the MTPA will launch a new marketing campaign that brings our ‘Beyond the Beach’ message to even more UK travellers.”
WTM was also an occasion for bringing forward, a new experiental Mauritius, the island of immersive experiences made up of :
An island of layered cultures
Nature offerings beyond the coastline
Gastronomy as an experience in itself
Adventure and Wellness side by side
Authentic encounters with beautiful souls.
A destination that connects through a journey, a combination of relaxation by the beach, culture, heritage, landscapes, gastronomy and the simple pleasures of slow living.
Benoit Harter, Director of the MTPA, said: “Today’s travellers want more than a beautiful beach, they are seeking the stories, people, culture and places that bring a destination to life.Whether it’s following a coffee trail in Chamarel, sharing a table d’hôte meal with a local family or planting native trees in the Ebony Forest, Mauritius offers experiences rooted in our people and their amazing stories. Alongside a refreshed luxury hotel portfolio and a growing villa offering, this gives UK travellers, and the agents who sell the destination, more reasons than ever to choose Mauritius.We are a destination that has a way of turning first-time visitors into lifelong fans.”
