Named South Sudan’s Leading Travel Agency 2026 at the World Travel Awards, Jettofly Travelling Agency is helping redefine what modern travel can look like from Juba — combining local knowledge, personal service and a distinctly South Sudanese sense of possibility.
There is something wonderfully optimistic about an airport.
The departures board flickers into life. Bags roll across polished floors. Conversations move between languages. A traveller checks a passport, a family prepares for a reunion, a business traveller heads towards another city and, somewhere nearby, someone is embarking on a journey they have been imagining for months.
Travel begins long before the aircraft leaves the runway. It begins with possibility. And in South Sudan, that possibility is increasingly being shaped by a new generation of travel businesses determined to make journeys simpler, more accessible and more connected to the wider world.
At the forefront is Jettofly Travelling Agency, which has been named South Sudan’s Leading Travel Agency 2026 at the World Travel Awards. The category was new for South Sudan in 2026, with Jettofly competing against Nile Wanderlust Travel, TD Travel Agency and Tuli Executive Adventures and Travel.
For a young company, the recognition is significant. But perhaps more importantly, it reflects something happening beyond the award itself: South Sudan’s travel industry is beginning to tell a new story.
A new way to travel from Juba
Jettofly is based in Juba and positions itself as a travel partner rather than simply a ticketing office.
Its offering encompasses flights, hotels, tours and holidays, visa assistance, travel insurance, corporate travel and group bookings — essentially bringing together the practical elements of a journey under one roof.
That matters in a market where travel can require considerable organisation. For the leisure traveller, it might mean finding the right flight and accommodation before heading off on holiday. For families, it can mean coordinating several passengers and making sure documentation is in order. For businesses and organisations, travel can involve schedules, changing itineraries, group movements and corporate requirements.
Jettofly’s proposition is beautifully straightforward: make the complicated feel simple.
Local knowledge, global ambitions There is an advantage to having a travel company firmly rooted in the destination it serves.
Jettofly describes local expertise as one of its defining strengths, with its Juba base giving the company an understanding of the particular needs of South Sudanese travellers. The business says it serves individuals, companies, NGOs and groups, providing regional and international travel solutions. That combination of local knowledge and international connectivity is increasingly important.
South Sudan may be one of the world’s youngest countries, but its travellers are looking outward. Nairobi. Addis Ababa. Dubai. Entebbe. Europe. Beyond. Travel is about more than holidays. It connects families, businesses, students, organisations and communities. And every successful journey begins with somebody getting the details right.
The art of getting the details right The romance of travel tends to focus on the destination. The reality often lies in everything that happens beforehand.
The correct flight. The right connection The hotel that suits the traveller. The visa application. The travel insurance The transfer waiting at the other end.
Jettofly has built its services around these details, offering assistance with visa applications, including document preparation and application support, alongside travel insurance and corporate travel services. Group bookings are also part of its portfolio.
It is the less glamorous side of travel — but arguably the part that can make the biggest difference. When everything works, the traveller barely notices. And that is precisely the point.
From Juba to the world
Jettofly’s website showcases several of the routes connecting Juba with the wider region, including Nairobi, Dubai, Addis Ababa and Entebbe. These routes represent more than dots on a map.
They are links between South Sudan and the wider African travel network. Nairobi opens the door to Kenya’s coast, wildlife reserves and international connections.
Addis Ababa provides another important gateway into the continent and beyond.
Dubai offers a global crossroads of business, shopping and leisure.
Entebbe connects travellers with Uganda and the wider East African region.
For Jettofly, arranging these journeys is part of a broader role: helping South Sudanese travellers move more confidently through an increasingly connected world.
Travel with a human touch
Technology has transformed the travel industry. Flights can be searched in seconds. Hotels can be booked from a smartphone. Digital visas and online check-in have removed much of the traditional paperwork. Yet travel remains deeply human.
When a flight changes, when a visa question arises or when a complicated itinerary needs to be reorganised, travellers still want to speak to somebody who understands.
Jettofly places customer support at the centre of its proposition, describing its service as reliable, professional and focused on making travel easier. It is a deliberately personal approach. And in an increasingly automated travel world, personal service can itself become a luxury.
Beyond the ticket
The modern travel agency is no longer simply somewhere to buy an airline ticket. Today’s traveller expects a complete journey. Jettofly’s services reflect that evolution.
A traveller might begin with an air ticket, add hotel accommodation, require visa assistance and arrange insurance — all through the same travel partner. For companies and organisations, the needs can be even more complex. Corporate travel and group bookings require coordination, flexibility and attention to detail. Jettofly offers dedicated corporate travel services and group arrangements as part of its wider portfolio.
The result is a business that sits somewhere between traditional travel agency and modern travel concierge.
A young company making an early mark. According to Jettofly’s company profile, the agency was founded in 2023. That makes its 2026 World Travel Awards success all the more notable.
In just a few years, it has established itself within South Sudan’s travel sector strongly enough to take the country’s inaugural World Travel Awards title for Leading Travel Agency. The award is therefore both recognition and statement of intent.
It says something about Jettofly’s ambitions. And it says something about South Sudan’s evolving travel market.
A country opening its doors
South Sudan remains one of Africa’s less explored destinations. That unfamiliarity is, in many ways, part of its allure.
The country possesses extraordinary landscapes, the vast Sudd wetlands, the Nile and some of the continent’s most remarkable wildlife and cultural experiences. For adventurous travellers, it represents a frontier of African travel — somewhere that still feels far removed from the conventional safari circuit. But a destination cannot grow without connectivity.
Travel agencies, airlines, hotels, tour operators and destination marketers all play a role in creating the infrastructure and confidence required for visitors to explore. Jettofly is part of that ecosystem.
Its work is not simply about helping people leave South Sudan. It is also about helping the world travel into it.
South Sudan’s travel story is still being written. And perhaps that is what makes Jettofly’s success particularly interesting.
The company has emerged at a moment when the country is becoming increasingly connected, its travellers are looking outward and international visitors are beginning to discover a destination that has remained largely outside the mainstream tourism conversation.
The World Travel Awards recognition gives Jettofly an international platform. But the real measure of its success will be found in the journeys that follow. More travellers discovering Africa.
More South Sudanese travellers seeing the world. More businesses connecting across borders. More families brought together. More destinations becoming accessible.
That is what a travel agency ultimately does. It turns where could we go? into let’s go. South Sudan’s gateway to possibility
There is an old-fashioned romance to the idea of a travel agency. You walk through the door with a destination in mind and leave with an itinerary, a ticket and a sense that something exciting is about to begin.
Jettofly has brought that spirit into a modern South Sudanese context.
Its award as South Sudan’s Leading Travel Agency 2026 is recognition of the service it provides today — but it also feels like an indication of where the country’s travel industry could be heading tomorrow.
Because travel is ultimately about possibility, and from Juba, Jettofly is helping make more of the world possible.
South Sudan has the destination. Jettofly is helping build the journey.
