Anjali Sud Tubi chief will take charge of SiriusXM in January 2027 as the audio entertainment company looks to revive growth amid shifting listener preferences and growing competition from streaming platforms.
SiriusXM, the North American audio entertainment company, on Monday named its board member Anjali Sud, the head of Tubi, as its new CEO. With the leadership change, the media platform plans to reinvigorate growth as listeners increasingly shift away from satellite radio. Sud will take over as CEO effective January 1, 2027.
She has served as an independent director on SiriusXM’s board since March 2025 and will remain a member following her appointment. She succeeds Jennifer Witz, who is stepping down after nearly 25 years at the company, including almost six years as CEO.
Witz will retain an advisory role until the end of 2027. Sud brings considerable experience in managing media platforms. She has led Fox Corp’s Tubi since 2023 and previously served as CEO of video platform Vimeo. As more users shift towards streaming platforms, SiriusXM has struggled to plan its future growth.
During her tenure, Sud helped Tubi grow into a major player in the streaming entertainment market, with more than 110 million monthly active users, while also expanding the service globally. At Vimeo, she spearheaded the company’s public listing and led its transformation into a profitable global video platform with 300 million users. She has also held various positions across e-commerce, finance and media at Amazon and Time Warner.
SiriusXM, which also owns Pandora, has been trying to broaden its audience and advertising business by signing high-profile podcast hosts, including Jason Bateman, Will Arnett and Sean Hayes, as well as Alex Cooper. It has also secured a deal to handle audio advertising sales for YouTube. However, efforts to expand beyond in-car listening through a standalone streaming app have fallen short of expectations, forcing the company to refocus on its core car-radio business and introduce cost-cutting measures amid market pressures.
More from BusinessAnjali Sud’s education and career beginnings
The new SiriusXM CEO graduated from the University of Pennsylvania in 2005 with a Bachelor of Science degree in finance and management. She later earned her MBA from Harvard Business School in 2011. Growing up in Flint, Michigan, Sud completed her initial schooling at Phillips Academy Andover, a private school in Massachusetts. After graduating from Andover, she enrolled at the University of Pennsylvania’s Wharton School, one of the top business schools in the country.
Sud began her career in the finance, media and e-commerce sectors after completing her education. Between 2005 and 2014, she worked at companies including AGENT Advisors, Time Warner and Amazon, gaining valuable experience across various business functions.
She joined Vimeo in 2014 as head of marketing and worked her way up the ranks, eventually becoming its general manager. In September 2023, she joined Tubi as its CEO, taking charge of the streaming platform from September 1.
