Cosmos Tours is reinforcing its commitment to its travel agent partners with the launch of a new dedicated training portal, designed to give agents the knowledge, tools and confidence to sell escorted touring to their customers.
The new online training programme takes agents through the Cosmos proposition, demonstrating how the touring specialist ensures The World Within Reach by combining carefully planned itineraries, must-see experiences and expert support with the freedom and flexibility customers want from their holiday.
Built around the three core pillars of Value, Flexibility and Confidence, the programme will help agents better understand the Cosmos product, identify customers who could benefit from an escorted tour and confidently match individual holiday needs with the right itinerary. With over 150 itineraries across the world and different touring styles, Cosmos will have a tour for everyone.
The training highlights the strong overall value and trust offered by Cosmos, bringing together accommodation, transport, sightseeing and expert guidance within carefully planned holidays. It also demonstrates how escorted touring can provide customers with the best of both worlds – the reassurance and convenience of an organised itinerary alongside opportunities and free time for independent exploration. Plus, all agents who sign up and finish the course by 2nd November will be entered into a draw to win one of five (5) £50 Amazon vouchers.*
Agents will also learn more about the expertise behind every Cosmos holiday, from experienced Tour Directors and Local Guides to the company’s touring heritage, industry accreditations and dedicated support for its travel agent partners.
The course is divided into five easy-to-follow lessons:
Lesson 1 – Welcome to Cosmos Tours
An introduction to the Cosmos difference, its three core pillars, trade support and the wider Globus family of brands.
Lesson 2 – Cosmos & Our Customers
Helping agents recognise key customer audiences and buying signals, as well as the occasions when escorted touring could be the ideal holiday solution.
Lesson 3 – Explore the World with Cosmos
An overview of key destinations, touring styles and the range of experience-led options available across the Cosmos portfolio.
Lesson 4 – Popular Cosmos Tours
Building agents’ product knowledge through some of Cosmos’ most popular holidays across destinations including Canada, Europe, Japan, Italy and the USA.
Lesson 5 – Selling Cosmos with Confidence
Bringing the learning together to help agents match customers with the right tour, make the most of available sales resources and encourage repeat bookings.
The programme has been created to provide agents with practical knowledge they can apply directly to customer conversations, helping them explain the benefits of touring, overcome misconceptions and make relevant recommendations with confidence. As commented by Lesley Taylor, UK and Ireland MD of Cosmos Tours, “Agents are instrumental to our continued growth in the UK and Irish markets, and this new training portal is designed to give our partners everything they need to expertly sell our tours and to understand what touring offers for a range of customers and the trust, value and flexibility we offer with every itinerary.”
Cosmos Tours feature a wide range of exceptional inclusions as standard – from flexibility and free time, comfortable coach seating, air-conditioning, Wi-Fi, USB plug points, visits to must-see sites as well as VIP access, centrally located hotels and expert tour directors who live in the destinations. Currently Cosmos Tous is inviting travellers to book unforgettable destinations and effortless adventures with significant savings on top-selling escorted tours in 2027. Savings include up to £600 off per couple on select long-haul and North American journeys and £300 off on European tours.
For more information visit www.cosmos.co.uk.
