Tailor-made specialist Audley Travel has launched a trade booking incentive for the final quarter of the year to reward agents for their support – with the chance to win a £20,000 voucher towards a personal and bespoke Audley trip of their very own – double the prize offered in 2025.
The move reflects Audley’s wish to double its trade business, confirmed as the operator also announced its move into physical retail for the first time in its 30-year history.
To support the growth of the trade programme, agents confirming bookings with Audley in October, November and December will be entered into a competition for the chance to win the grand prize, a £20,000 Audley itinerary designed with the assistance of Audley’s destination specialists. One runner-up will also be given the chance to join Audley’s 2027 agent experience trip to Egypt.
Audley Travel’s Head of Trade Sales, Greg Thurston said: “Our relationship with our agency partners is incredibly important to us, and we see the potential to double the sales we make through the trade over the coming years. We are investing in growing my team as well as ensuring agents have access to the training and marketing support they need. Last year’s autumn booking incentive was very successful and we’re delighted to make it even more appealing to agents this year, with a doubled grand prize of £20,000 enabling agents to create their very own trip of a lifetime with Audley Travel.”
The agent booking incentive launches on 1st October and closes on 14th December 2026
