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The sportswear giant has reduced a number of technology roles in India as part of efforts to streamline and simplify its operations.

Adidas has cut a number of roles in its technology team in India as the German sportswear giant moves to simplify its operations.

The company confirmed the reduction in technology positions on Wednesday but did not disclose the exact number of employees affected.

The move comes as Adidas continues to streamline its operations across its global business. India has emerged as an important technology and digital hub for several multinational companies, with global firms using the country for technology, engineering and back-office functions.

Adidas did not provide further details on the roles affected or whether additional job cuts were planned.

The sportswear maker has been undertaking efforts to simplify its business structure and improve operational efficiency as it navigates changing consumer demand and a competitive global sportswear market.

The company, headquartered in Herzogenaurach, Germany, sells footwear, apparel and sporting goods across markets worldwide.

The latest reductions in India’s technology reveals the broader restructuring taking place across the corporate technology sector, where companies have increasingly focused on consolidating operations, reducing costs and improving efficiency.

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