Tim Cook and company spoke extensively about the iPhone Air and its features during the iPhone 17 announcement event earlier this week. Cook, the CEO of Apple, has now been questioned more over the origins of the new, svelte iPhone model. Cook and a few other executives discussed their opinions on the iPhone Air’s design and function in an interview with WSJ.
The Idea Of Going Slim
Two of the more involved executives, Alan Dye, VP of Human Interface Design, and Molly Anderson, VP of Industrial Design, were mentioned by Cook as describing the blueprint that inspired the iPhone Air. According to Anderson, “it’s something that we dreamed about for a long time,” “to make just an incredibly, shockingly thin iPhone.”
Apple’s claims that iPhones are light and thin—features not available with previous iPhone models—are intriguing. This likely explains why Apple chose to let the iPhone 17 grow in a new avatar rather than dubbing it the Air.
According to Dye, Apple intends to realize the goals of Steve Jobs, who once discussed creating a gadget out of a single piece of glass. After all these years, it appears that Jobs’ vision has been realized. Nonetheless, there is a strong sense that Apple is concentrating on creating a thin iPhone in order to fulfill its long-term goal of creating a foldable device that is streamlined and creaseless.
“We’re really good at keeping secrets,” Cook was reported as saying when questioned about this tendency. And that phrase ought to be sufficient to set the stage for the significant 2026 that has been alluded to in the majority of stories.
Customers will undoubtedly be faced with a dilemma when the iPhone Air and 17 Pro are released, and this appears to have been the goal from the beginning.
Though a Fold iPhone is rumored to be introduced, the business may make significant improvements to the iPhone 18 series, which may include a new Air version (or not). At this week’s Apple event, we did anticipate some sort of product teasers, but we’ll have to wait until later.
