The 2027 FIFA Women’s World Cup is set to generate approximately R$ 8.8 billion for the Brazilian economy. This figure comes from a study conducted by FGV Projetos at the request of Embratur, outlining the economic impacts associated with the tournament’s preparation and execution in the country.
The study also indicates a R$ 3.8 billion boost to Brazil’s Gross Domestic Product (GDP), equivalent to 0.03% of the total national economy (based on 2025 figures). Projections include the creation of 73,700 direct and indirect jobs, the distribution of R$ 4.5 billion in income (wages and profits), and estimated tax revenue of R$ 928 million for public coffers.
Embratur’s Director of Management and Innovation, Roberto Gevaerd, highlights the scale of the tournament by comparing it to the country’s current event ecosystem: “In 2025, the country’s ten largest recurring sporting events generated a combined total of R$ 4.56 billion. When we look at the 2027 FIFA Women’s World Cup, we grasp the true magnitude of this mega-event. Its impact alone reaches R$ 8.8 billion. We are talking about a single tournament that will generate nearly double the value produced by the entire national elite recurring event calendar.”
According to FGV professor and study coordinator Luiz Gustavo Barbosa, hosting the tournament elevates the country’s reputation to an unprecedented level. “In less than 15 years, Brazil will become one of the very few countries to have hosted the planet’s three major events (the 2014 World Cup, the 2016 Olympics, and the 2027 Women’s World Cup), thereby cementing its reputation for excellence in attracting international tourism”, the researcher highlights.
Economic impact
The total financial volume is divided into two components. The first, relating to the impact of the audience, is estimated at R$ 4.7 billion. This calculation is based on an expected influx of 2 million people (residents and tourists) during the month of the competition. According to the data, this volume is capable of supporting 45,700 jobs, generating R$ 2.4 billion in income, and collecting R$ 516 million in federal, state, and municipal taxes.
The second component details the investments required to organise the tournament, which are expected to generate a total economic impact of R$ 4.1 billion. The calculation is based on the competition’s overall budget, set by FIFA at US$ 800 million. Of this total, 43% (US$ 344 million) is allocated for international prize money and is excluded from the national calculation. Once converted, the remaining amount represents a direct injection of R$ 2.3 billion into the local market to cover logistics, broadcasting, security, and healthcare costs, supporting approximately 28,000 jobs.
The impact projections were calculated using the Input-Output Matrix (IOM) methodology, which is internationally recognised for capturing direct, indirect, and induced economic effects.
Consumption and Demand Profile
The VISA-Embratur study (2025), incorporated into the projection, indicates that 48.61% of international tourists entering Brazil are women. This demographic segment shows an average length of stay of 11 days and an average spend of US$ 1,317 per trip. Expenditure is distributed across Sun and Beach activities (67.70%), retail and personal shopping (52.10%), dining services (35.60%), and cultural activities (34.90%). The study suggests that this spending pattern amplifies indirect economic impacts on small and medium-sized commercial enterprises.
Furthermore, complementary data from the Nexus/CBF survey (2024) indicate that 72% of Brazilians who have never attended a football match in person are women. At the same time, 73% of the general public rates the Brazilian Women’s National Team positively. Based on this correlation, the study projects the activation of currently latent consumer demand, leading to a decentralisation of sports-related consumption across multiple regional markets.
