The lifestyle jewelry company Candere has signed actor Shah Rukh Khan as an ambassador. Shah Rukh praised jewelry as a representation of identity, love, and memories.
Actor Shah Rukh Khan, who is well-known for his magnetic appeal, is prepared to engage Gen Z in his upcoming project. He will represent the House of Kalyan’s lifestyle jewelry line, Candere. Khan was thrilled to share how he finds jewelry to be “a powerful expression of love.” Because of his timeless charm and worldwide appeal, the company believes Shah Rukh’s appointment fits with Candere’s mission.
Jewelry has long been a potent means to communicate love, memories, and identity, according to a statement from the ‘Pathaan’ actress, who will appear in the brand’s multimedia promotions. I’m thrilled to be working with Candere, a company owned by the House of Kalyan Jewellers that presents a contemporary and innovative take on how jewelry is worn and given nowadays. It appeals to people who find meaning in every moment and is both sophisticated and timely.
“The Indian jewelry industry is clearly segmenting, with consumers increasingly seeking pieces that reflect their personality, align with their lifestyle, and suit specific occasions,” said Ramesh Kalyanaraman, Director of Candere, in reference to the collaboration with Khan. Candere is designed for this change, particularly for Gen Zers who are expressive, independent, and tech-savvy. We have found a partner in Shah Rukh Khan whose cultural resonance, ageless appeal, and emotional connection align with our ideals. He transcends generations while still having a strong hold on the audience of today. His presence will enable us to better convey the sense that Candere’s jewelry is a deliberate, individual expression of identity and intent rather than merely being a piece of ornamentation.
Although Candere is well-known for its modern jewelry for ladies, the company has also been gradually growing its market share in the men’s jewelry market.
With pricing starting at Rs 10,000, Candere, which is supported by Kalyan Jewellers, offers a selection that attempts to strike a balance between affordability and design, making it an affordable choice for both special occasions and everyday use.
