Instagram is now bringing the short films and other features to your big screen, but billions of people have loved watching Reels on their phones. Yes, anyone with a Fire TV Stick device may now use the well-known app on the big screen and watch Reels, among other things, since Instagram for TV has begun testing.
What is the reason behind Instagram’s actions? According to the company, watching Reels together is more enjoyable for consumers, and there’s no better way to boost viewership than having a special software that runs on the TV and lets multiple people watch films on the large screen.
Instagram for TV Begins Testing: How It Operates
For the time being, Instagram For TV will be accessible on a Fire TV Stick or TV in the United States; however, the firm intends to soon expand to additional areas and devices.
Installing the app and logging in with your Instagram account are prerequisites for using Instagram on TV. You can create up to five accounts on the site so that each person can use the app and view their own reels or video. Instagram will concentrate on presenting Reels—content related to music, sports, travel, and even popular videos—to your primary feed. Additionally, you can look for creators and view their work on a large screen.
Instagram’s introduction of Reels to television at a time when short videos appear to have surpassed conventional video time is not shocking. The clear competitor in this industry is YouTube Shorts, but it’s difficult to disregard TikTok in the accessible areas.
In order to make the app useful and well-liked on the big screen, the business claims it will keep experimenting with new features, but we are curious to see how that translates into an increase in viewership and the total number of users.
