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Five Decades of Bespoke Linen Craftsmanship Enter a New Chapter in Saudi Arabia

Antoine Karam, the Beirut-born luxury linen house renowned for its bespoke home linen and refined lifestyle pieces, is opening a new boutique at Solitaire Mall, marking the latest step in its journey in Saudi Arabia. Present in the Kingdom since 2019 through its Mansard Hotel boutique, the brand has a loyal local clientele, including royal families and private clients who entrust Antoine Karam with bespoke projects for private residences, palaces, and diplomatic residences. The new boutique now brings Antoine Karam’s distinctive combination of Italian fabrics, Lebanese craftsmanship, and highly personalised service to more clients in Riyadh.

Located at Solitaire Mall, Riyadh’s newest multi-use retail and lifestyle destination, the boutique boasts a considered selection of bed linen, bath linens, table linens, and refined home accessories, alongside the opportunity to create pieces tailored to individual tastes, interiors, and spaces. Clients can personalise their creations across fabric, colour, embroidery, design, size, and finishing details, with in-house production enabling a highly bespoke service and exceptionally fast turnaround.

 

A Family Legacy Built by Hand

Antoine Karam’s story began in Beirut in 1968, when Antoine and Sonia Karam established their atelier with a single embroidery machine and a small team of skilled craftswomen. What started as a modest family enterprise has evolved over more than five decades into a specialist house of luxury linen, while retaining the personal, hands-on spirit at the heart of its beginnings. Today, the business remains family-owned, with successive generations helping shape its design, business, and regional growth.

 

The Human Hand Behind Every Piece

At the heart of Antoine Karam is its own Beirut atelier, which it owns and operates, where more than 60 skilled artisans create and embroider the brand’s pieces. This in-house model gives the house direct control over the design, embroidery, personalisation, and production of every piece, supporting a high level of customisation and exceptionally fast turnaround.

 

Every creation begins with the client, with pieces developed around individual preferences, spaces, and vision, from the initial concept through to the final stitch.

 

Italian Textiles, Lebanese Craftsmanship

The brand’s approach is rooted in the meeting of carefully selected materials and generations of Lebanese craftsmanship. Antoine Karam maintains a longstanding partnership with Martinelli Ginetto, a leading Italian weaver, and works with OEKO-TEX® Standard 100 certified materials. Its collections span bed linen, bath linens, and table linens, complemented by refined home accessories, with the house offering both ready-to-purchase pieces and fully bespoke creations.

 

“Riyadh represents an exciting new chapter for Antoine Karam, but our approach remains rooted in the same values that have guided our family since 1968,” said Anthony Karam. “Every creation begins with the client, and our role is to bring their vision to life through exceptional materials, craftsmanship, and attention to detail. Our Beirut atelier and the expertise of our artisans are at the heart of what we create, giving us the ability to personalise each piece and respond quickly to our clients’ needs. Expanding our presence in Saudi Arabia allows us to build on the relationships we have developed in the Kingdom and create pieces for clients who value exclusivity, craftsmanship, and a truly personal service.”

 

The opening at Solitaire Mall forms part of Antoine Karam’s continued regional expansion, following established presences across Lebanon, Kuwait, Qatar, and Abidjan (Côte d’Ivoire). The new Riyadh boutique represents a further investment in the brand’s long-term presence in the Kingdom, building on its local understanding and established clientele while preserving the family values and personal service that have shaped the business for more than five decades.

 

With its new boutique at Solitaire Mall, Antoine Karam continues to evolve its presence in Saudi Arabia while staying true to the principles on which it was founded. From its beginnings with a single embroidery machine in Beirut, the family house continues to place the individual at the centre of every creation, offering a personal approach to the art of fine home linen.

 

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