Maison Sport, Europe’s leading booking platform for private ski and snowboarding lessons, has completed its first API integration with external travel partner Heidi, the UK’s second largest ski holiday company.
The integration embeds Maison Sport’s booking technology directly into the Heidi platform, giving customers real-time access to instructor availability across Maison Sport’s resort network.
The new partnership, which will facilitate bookings across 350+ European resorts, will create a significant commercial opportunity for Maison Sport by enabling its lessons to be sold at the point of purchase as part of ski holiday packages onHeidi’s platform.
Nick Robinson, CEO and Co-Founder of Maison Sport, said: “This integration with Heidi is proof of concept for a model we intend to scale. We’ve built technology that can sit natively inside travel booking platforms and give customers access to verified ski and snowboard instructors as part of their booking journey. We are excited to launch this new distribution channel, reach a new audience and improve access to high-quality instruction.”
Marcus Blunt, CEO and Co-Founder of Heidi, added: “We’re committed to making the ski holiday experience as faff-free and flexible as possible, and our travel tech allows us to offer every aspect of a winter sports holiday in one place. Whilst ski lessons could previously be added to a Heidi holiday, we’re excited that integrating Maison Sport’s system means customers can now see real-time instructor availability and book lessons directly via our platform as part of their package.”
Both Maison Sport and Heidi are fast-growing UK-based companies, founded in 2016 and 2018 respectively, by brothers with a love of skiing and a desire to evolve and modernise the ski holiday industry. This partnership marks a new chapter for both businesses as they look to shape the future of ski holidays for the 2026/27 season and beyond.
Maison Sport lessons are bookable via Heidi at www.heidi.com. For more information, visit www.maisonsport.com
