AmaWaterways has launched its new 2027 Journeys That Move You brochure, showcasing its Exotic programmes, latest itineraries including City Escapes and upcoming ship launches including AmaMaya on the Mekong, AmaRudi on the Danube and AmaNubia on the Nile.
To celebrate the launch, AmaWaterways is offering the chance for travel agents to win Amazon vouchers, delivering a nationwide Brochure Bonanza, and co-ordinating a four-week programme of trade activity spotlighting the luxury river cruise line’s Exotic destinations to build product knowledge, engagement and bookings.
Throughout September, AmaWaterways is offering travel agents who make a new AmaWaterways booking* between 1 September and 30 September 2026 a £50Amazon voucher for Exotic products (Chobe, Nile, Mekong, Magdalena) and a £25 Amazon voucher for European river cruises. Eligible bookings will also count towards the ongoing AmaWaterways Sell 5, Sail Free incentive.
Last week, AmaWaterways’ Sales team delivered a Brochure Bonanza visiting a selection of agents across the UK to provide them with the new brochure and branded goodies bringing its Exotic programmes to life.
To give agents the confidence to sell its products, AmaWaterways has provided the following resources to ensure agents feel knowledgeable and prepared to drive bookings:
Weekly webinar – Offering pre-recorded sessions shared across social media and weekly trade email, agents will be able to hear first-hand about the product suite
Dedicated social content – Providing destination-focused posts across AmaWaterways trade Facebook and X channels, highlighting experiences and selling points agents can share with clients
Destination-specific suite of content – AmaWaterways will provide the trade with imagery, itinerary PDFs, reels, ship deck plans and window posters
Co-brandable Approach Guide pages – To allow agents to customise the content with their own CTA, with leads directed straight to their email, AmaWaterways will offer its co-brandable approach guides page
Full Webinar Schedule:
Week 1: Africa
Approach Guides co-brandable page: https://inspires.to/invite/explore-africa-along-the-chobe-river-r73od
Product Suite: https://drive.google.com/drive/folders/17SjfJVzPPCPGRCPRqBWNUai16dtzVPaT?usp=sharing
Week 2: Colombia
Approach Guides co-brandable page: https://inspires.to/invite/explore-colombia-along-the-magdalena-river-7x2zz
Product Suite: https://drive.google.com/drive/folders/1N6LaPM2cgdKZ1NVlVSd0NwWetlY4ndah?usp=sharing
Week 3: Egypt
Approach Guides co-brandable page: https://inspires.to/invite/explore-egypt-along-the-nile-river-gm4gw
Product Suite: https://drive.google.com/drive/folders/1eohvJUz12f20YaN1z6mILWmCN3s3Lj8H?usp=sharing
Week 4: Mekong
Approach Guides co-brandable page: https://inspires.to/invite/explore-vietnam-cambodia-along-the-mighty-mekong-river-4p1my
Product Suite: https://drive.google.com/drive/folders/1j6bb7YYXP_YwA7ufcJplkcRg-qGI5H0B?usp=sharing
2027 Journeys That Move You – https://issuu.com/amawaterwaysrivercruises/docs/2027_brochure_gbp_?fr=sNjI1MTg0OTg3MTY
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