Numa Group has announced the opening of Native by Numa Fulham Broadway this August, with 41 design-led studios and double rooms located at 284-288 North End Road, London SW6 1NH.
This opening strengthens the company’s presence in London, supporting its continued expansion across major UK cities and Numa Group’s wider European growth strategy. The launch also represents an important milestone in Numa Group’s UK expansion, demonstrating continued investment in high-demand urban neighbourhoods and the growing extended-stay sector.
Native by Numa Fulham Broadway has been created to meet growing demand for flexible accommodation in London, combining apartment-style living with the convenience of a hotel. Designed for business travellers, city-break visitors, and guests staying for extended periods, the property reflects evolving travel preferences for space, autonomy and seamless digital experiences.
The launch comes as demand for flexible accommodation continues to grow across London, driven by guests blending business and leisure travel, and increasing demand for longer stays. Combining the comfort and independence of an apartment with the convenience of a hotel stay, Native by Numa Fulham Broadway is designed to meet the needs of guests staying from a single night to several weeks or months.
Located within 10 minutes walk to both Fulham Broadway and West Brompton underground stations, the property will offer a mix of studio apartments and double rooms designed for both short and extended stays. Accommodation includes double rooms with kitchenettes and studios with fully equipped kitchens, alongside air conditioning, high-speed Wi-Fi and workspaces, catering to both business and leisure travellers.
Ideally positioned for access to Central London, Chelsea, Kensington and the wider West London business district, the property is designed to support a range of travel needs, from short business trips and project-based assignments to extended relocation stays and leisure breaks.
Situated in one of West London’s most vibrant neighbourhoods, Native by Numa Fulham Broadway places guests within easy reach of Stamford Bridge, King’s Road, Olympia London, Earl’s Court, Hammersmith and a wide range of independent cafés, restaurants and local attractions. Whether visiting London for work, a city break or a longer stay, guests will enjoy a neighbourhood experience that blends local character with contemporary comfort.
The interior design, developed by YOUTH in collaboration with Native by Numa’s design team, takes inspiration from Fulham’s historic market culture, combining contemporary furnishings with materials and finishes that reflect the character of the local area.
Guests will benefit from Numa’s fully digital operating model, including contactless check-in, integrated luggage storage and communal laundry facilities. A ground-floor lobby will serve as a flexible social space for guests, complementing the property’s community-focused offering.
Artwork throughout the property has been curated by Emma Lang, founder of SOTA Marketplace, featuring works by a diverse range of emerging and established artists, including Frankie Penwill and Donna Baitey, celebrating the history and cultural identity of the local area.
Philip Lassman, Managing Director UK & Ireland at Numa Group, said:
“Native by Numa Fulham Broadway marks a genuinely exciting new chapter for Numa Group in London. Fulham Broadway has a distinct energy and a real sense of community, and we want guests to feel that the moment they arrive — whether they’re here for a night or a month. Our goal is a stay that’s beautifully designed, effortlessly flexible, and rooted in the neighbourhood rather than sitting apart from it. None of this would be possible without the belief and partnership of our ownership partner, who shared our conviction that Fulham Broadway deserved something special. We’re proud to be bringing that to life together.”
Native by Numa Fulham Broadway bookings are now open. Rates start from £129 per night. For further information, visit nativeplaces.com/property/fulham-broadway.
