Actor and brand muse Triptii Dimri leads Forever New’s newest chapter of its Summer ’25 collection, which embraces the summertime spirit with elegance and purpose. This new edit, titled The Summer Odyssey, carries on the brand’s legacy of modern elegance by fusing luminous designs, airy textiles, and classic silhouettes that are meant to be effortlessly transitioned from golden-hour retreats to warm evening parties.
This second drop, which follows a successful seasonal debut, adds new floral storylines and carefully elevated touches to Forever New’s summer repertory. Prints including Limone Floral, Soft Italian Holiday, Paxton Floral, Red Lyell, and Tropea Postcard adorn breezy linen co-ords, flowing maxi dresses, and adaptable basics that combine ease and sophistication. These pieces are inspired by Mediterranean getaways and vintage coastal appeal.
The collection carefully reinterprets the most romantic trends of summer, from daring necklines and lace embellishments to dropped waists and rosette detailing. The iconic design features of Forever New, like as smooth tailoring, romantic ruffles, and nipped waists, are back with a new, modern twist.
The collection’s dedication to thoughtful design is at its core. Each piece of clothing is made from breathable, sustainable materials like linen, tencel, organic cotton, and recycled polyester, which harmoniously combine comfort, style, and environmental responsibility.
Forever New’s global spokesperson, Triptii Dimri, continues to personify the brand’s ideal of the modern woman: feminine but bold, traditional yet modern. “What I love most about this collection is how easy yet elevated it feels,” she says in reference to the ad. Whether it’s a summer breakfast or a moment by the sea, each piece offers a tale that makes you feel attractive and confident.
“This campaign celebrates individuality and effortless confidence,” continues Dhruv Bogra, Country Head, Forever New India. In addition to adding amusing seasonal features and ecological innovation, the new collection expands upon our hallmark aesthetic. We’re thrilled to see how it appeals to Indian ladies who appreciate both fashion and substance.
