On a global scale, Devangi Nishar Parekh’s Cannes debut showcased the strength of Indian fashion, sustainability, and women-led business.
At the 78th Cannes Film Festival, Devangi Nishar Parekh, Managing Director of Aza Fashions, made a historic appearance, showcasing the power and refinement of Indian fashion enterprise on a worldwide scale.
Devangi’s Cannes red carpet performance was more than just a personal triumph; it was a daring declaration of India’s changing design scene and the vital role women are playing in advancing it. One of the most prominent figures in India’s luxury fashion sector and a second-generation businesswoman, Devangi brought with her more than simply style—she brought purpose. Under her direction, the platform has developed into a strong supporter of domestic talent and a launching pad for up-and-coming designers.
Devangi’s look, which combined sculptural innovation with classic elegance, was a fitting metaphor for her journey with Aza Fashions, India’s leading multi-designer platform that supports up-and-coming talent and homegrown labels. She wore a custom handcrafted metallic cord concept saree by renowned designer Rimzim Dadu. Devangi’s dedication to ethical luxury and contemporary craftsmanship was demonstrated by the sustainable, lab-grown diamond jewelry she wore from Araiya by Aza to go with her ensemble.
However, it was more than just the attire or jewelry. An important turning point for Indian retail, fashion entrepreneurship, and the representation of South Asian women in international luxury settings was Devangi’s appearance on one of the most prominent cultural venues in the world. At one of the most recognizable events in the world, she joined a group of creative leaders and global changemakers who highlighted South Asia’s growing importance. By doing this, she advanced a vision based on creativity, inclusivity, and tradition—introducing Indian craftsmanship and entrepreneurial aspirations to a global audience that is at last willing to pay attention.
“For me, Cannes was a platform, not just a red carpet,” Devangi said. “A platform to represent Indian creativity, craftsmanship, and the quiet strength of women entrepreneurs who are transforming industries from within. Along with sustainable jewelry and a creative aesthetic, I brought with me the tales of hundreds of Indian designers and craftspeople who are prepared for the global arena.
Devangi has played a significant role in reshaping the appearance and feel of luxury retail in India over the last ten years, transforming Aza into a place that strikes a balance between financial success and social effect. Her advocacy for ethical luxury, women-led brands, and creative design has established her as a business and culturally aware leader.
Devangi Nishar Parekh’s Cannes debut was a celebration of fashion and what can happen when passion and purpose come together. He was poised, motivated, and visionary. Voices like hers will be at the forefront of Indian design’s continued worldwide prominence, not only in terms of their clothing but also in terms of their construction.
