Since Ananya Panday represents a generation with shifting tastes, Chanel has appointed her as its first Indian brand ambassador.
Ananya Panday, the first Indian brand ambassador for the upscale French fashion brand Chanel, is soaking up all the attention in the couture world. The actor from Kesari Chapter 2 has become the Indian muse for the renowned designer brand. Exactly one year has passed since Ananya saw Chanel’s show during Paris Fashion Week.
The 26-year-old actress shared a photo dump of her memories and experiences with Chanel on Instagram, expressing her joy at being the first Indian face of the company. “Very appreciative and thrilled for my journey with @chanelofficial,” she wrote as the description for the photo. The first Indian brand ambassador in history. “Dreams truly do come true,” accompanied with emojis of an evil eye, folded hands, and a dark heart.
Chanel on April 16, 2025, made Bollywood actress Ananya Panday the first face of the luxury brand in India at a time when the country is leading the way in becoming the stage for a burgeoning market for international luxury goods.
Ananya Panday highlighted her enthusiasm at the appointment in a statement she provided to BoF, stating that it “characterizes a generation of evolving tastes and fiercely independent identities who navigate the world with their curiosities.”
“Her values resonate with Chanel, making her the perfect choice to represent the house,” Chanel said in response to her being the brand’s first-ever Indian ambassador.
As the first Indian brand ambassador for Chanel, Ananya Panday makes history.
